Alessandro Pennese | Industrial Designer & 3D Artist

June 25, 2025

TCR Robotic Arm

For this project, I was responsible for the CGI and rendering, collaborating with NOI Creative, the agency behind the design. The work was developed for TCR Robotics and focused on giving the new 7-Axis robotic arm line a distinctive and contemporary identity. The result is an agile, collaborative robot designed for industrial precision, whose compact form allows full operation even in small work cells, while maintaining the performance of a traditional 6-Axis model.

Year

2025

softwares

keyshot, rhino, premiere pro

CGI

Product Duration

3 Weeks

Role & Contribution

I led the CGI and rendering production for this project, working in close collaboration with NOI Creative, the agency responsible for the overall design.

About the Project

Conceived by NOI Creative for TCR Robotics, this project aimed to introduce a refreshed aesthetic for the TCR 7-Axis robotic arm series. The arm embodies the agility and precision needed for industrial applications, while its minimal footprint allows it to perform efficiently even within compact work cells, delivering cycle times comparable to a traditional 6-Axis system.

Rendering Process

My contribution focused on creating high-end visualizations capable of highlighting the sculpted, muscular lines of the new TCR 7-Axis robotic arm. This required a careful choice of materials, lighting setups, and camera framing to capture both the technical precision of the robot and its elegant industrial character.
Through the rendering work, I aimed to balance realism and atmosphere, producing images that don’t just document the product but also communicate its agility, compactness, and performance in small work cells.

Outcome

The final renders support the design vision of NOI Creative, giving TCR Robotics a set of visuals that effectively showcase the product’s innovative form and industrial strength.